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In paragraphs 6 and 7 (lines 42-55), the contexts of a movie set and a creative restaurant are mentioned to illustrate the fact that
those are the only areas in which innovation is, definitely, not welcome.
only actors and cooks are allowed to take innovative actions in their jobs.
chefs and movie directors must excel in innovation just as every business employee.
all employees in the entertainment industry are taught to be innovative and creative all the time.
in all business contexts, innovation and creativity are essential aptitudes for only a part of the professionals.
In terms of reference,
...it. (line 13) refers to ...problem... (line 11)
...them... (line 13) refers to ...employees... (line 14)
...it. (line 29) refers to ...surprise... (line 28)
they... (line 32) refers to ...leaders... (line 31)
...that... (line 81) refers to ...innovation. (line 81)
The question What should leaders demand of their people, if not innovation? (lines 56-57) implies that
people feel that innovation only matters for demanding business leaders.
innovation is not in demand for all leaders and customers.
innovation is irrelevant for most business leaders nowadays.
leaders should require all their people to be innovative.
leaders should expect their subordinates to develop skills other than innovation.
The boldfaced item is synonymous with the expression in parentheses in
Unfortunately, most organizations in search of innovation seem to be generating as much cynicism as they are new thinking. lines 7-10 (Definitely).
So it is no surprise when leaders get pounded for preaching innovation without really valuing it. lines 27-29 (Nonetheless).
If they innovate, the project turns to chaos. lines 45-46 (Although).
however, what it means is that we need our employees to take complete responsibility to do their jobs lines 59-61 (moreover).
Therefore, if youre a leader, the next time you think about giving a speech or sending out an e-mail calling for your people to innovate, lines 91-93 (Thus).
Based on the meanings in the text,
...asserting... (line 4) and denying are synonyms.
...overstating... (line 11) and emphasizing express similar ideas.
...exhorting... (line 14) and encouraging are antonyms.
...prospect... (line 24) and possibility express contradictory ideas.
...thrives...(line 68) can not be substituted by flourishes.
The author defends creatonomy at work because
creativity and autonomy are the only characteristics required of business leaders.
employees should be extremely innovative and avoid following the norms for their jobs.
customers request to be attended to by business assistants who follow the politeness principles.
employees should be able to act responsibly and serve their clients appropriately and pleasantly.
people working in the same company should share feelings of harmony and credibility.
The main purpose of the article is to
point out ways of healing the diseases caused by the recent oil disaster in the U.S.
report on the damage to the fauna caused by the oil spill in the Gulf of Mexico.
inform about a conference to evaluate the dangers of oil spills to the health of the population of surrounding areas.
inform that the meeting held in New Orleans to discuss effects of the oil spill was unsuccessful.
complain about the lack of research in university labs on effects of oil spills in the environment.
The main purpose of the article is to
criticize private companies that still do not calculate their own carbon footprints.
report on some recent and future tendencies of environmentally correct businesses.
justify why only large companies like Walmart and Apple can be considered truly green businesses.
encourage new companies to reduce their environmental impact only by limiting their energy consumption.
convince consumers to buy food products exclusively from green grocery stores, markets and restaurants.
According to the text, all the examples below are definable trends that will dictate the future of green business, EXCEPT
building greener working environments.
consuming items provided by local growers or producers.
educating customers to adopt greener practices while shopping.
paying financial dividends to loyal consumers of green companies.
adopting a more standardized measurement of the companys carbon footprint.
In the fragment A companys net carbon footprint may be as important to its success as its bottom line, since no doubt one could drive the other. (lines 22-24), since can be substituted by
because.
however.
while.
when.
so.
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